The analyst points to decline in monthly active users in both the third and fourth quarters of 2021 and concerns over the company's weaker revenue guidance. One of the 22 analysts giving PINS a Hold rating is Argus Research's John Staszak. That's a number that should keep merchants engaged with the company's shopping tools. "By installing the Pinterest tag, users can measure conversions on their Pinterest ads and optimize these ads for shopping campaigns or retargeting."Īccording to Pinterest, when its users make purchases, they usually spend 2x more than buyers on other platforms. "WooCommerce merchants can create or connect a Pinterest for Business account and automatically sync their product catalog, turning their products into browsable product Pins," the company stated in its press release. For example, on April 13, it announced a partnership with WooCommerce – an open-source e-commerce platform with more than 3 million sellers – connecting its merchants with Pinterest's more than 400 million monthly active users (MAUs). The company continues to grow its user base by entering into partnerships with some of e-commerce's biggest platforms. And while the online product and idea discovery company is considered more of a long shot over the next 12 months, Pinterest is not deterred.
Still, PINS currently trades at a reasonable 5.3 times sales. So while the social media stock's consensus rating is a Buy, it's only by the thinnest of margins. This compares to 11 analysts who rate it a Strong Buy or Buy. Analysts' consensus recommendation: 2.44 (Buy)Īccording to S&P Global Market Intelligence, Pinterest ( PINS (opens in new tab), $20.00) has a whopping 22 Hold ratings and one Sell recommendation.
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